Underdog Sports Betting Platform Plans Ohio Launch
Underdog Fantasy Releasing Online Sportsbook
While Underdog Fantasy has long been purely a fantasy sports platform, that’s not the case anymore. Underdog has been looking to get into online sports betting for some time now, as evidenced by the company’s acquisition of the wagering technology company GOAT Gaming last fall. The main aim of Underdog’s venture into online sports betting is to stand out from the massive competition with unique promos and features.
Underdog would hardly be the first fantasy sports platforms to evolve into a full sportsbook. Two of the biggest names in sports gambling right now, FanDuel Sportsbook and DraftKings Sportsbook, both got started as daily fantasy sports platforms before releasing mobile sportsbooks and online casinos.
Underdog Sportsbook Sniffing Ohio Market
While details are still sparse on what the Underdog sports betting app will look like, we do know that the platform is aiming to expand into a few different markets. Although the company has already successfully submitted an application for a sports betting license in the active Colorado market, Underdog has also applied for a betting license in Ohio. The overall plan is for the Underdog online sportsbook app to launch in both Colorado and Ohio early in 2023. The Colorado sports wagering market has already been very successful, and considering that Ohio has twice the population, it should also see a big sports betting handle.
Cincinnati Reds, Underdog Plan Partnership
In case you didn’t already think Underdog was serious about moving its sports betting offerings into Ohio, the company has planned a partnership with one of the most popular teams in the area. The Underdog online sportsbook has struck a partnership with one of the state’s Major League Baseball teams, the Cincinnati Reds. This is one of many scheduled partnerships between sportsbooks and professional teams, with Betfred teaming up with the Cincinnati Bengals and Fanatics collaborating with the Columbus Blue Jackets. While the Cincinnati Reds are still trying to compete with tough teams like the St. Louis Cardinals and Milwaukee Brewers in the NL Central, this partnership looks to be mutually beneficial, especially since sports wagering will be completely available by the start of the 2023 MLB season.