Caesars Racebook Launches in Florida and Ohio
Caesars Sportsbook has entered into a partnership with the New York Racing Association’s (NYRA) official wagering platform, NYRA Bets, to create Caesars Racebook. The horse racing account wagering app is already available to users in Florida and Ohio, “with plans to launch in about 30 states across the country.”
Launched as a national advance deposit wagering system for the NYRA in 2016 and currently available to customers in 30 states, NYRA Bets provides fans the opportunity to wager on hundreds of tracks worldwide from anywhere, whenever they want.
Caesars Racebook Outlook
Caesars Racebook uses NYRA Bets’ platform to offer loads of pari-mutuel wagering options on some of the world’s most prestigious horse racing events at over 250 tracks around the world. Some of the most notable include Belmont Park, Saratoga Race Course, Del Mar, Santa Anita, Keeneland, and Caesars-operated tracks like Harrah’s Hoosier Park, Horseshoe Indianapolis, Harrah’s Philadelphia, and Eldorado Gaming Scioto Downs.
Senior Vice President and Chief Development Officer of Caesars Digital, Dan Shapiro added that Caesars Racebook is huge for the company, as it has added “wagering opportunities for our customers and live streaming content for the first time.” It is currently available for download on iOS devices in Florida and Ohio.
This partnership allows Caesars Racebook users access to NYRA Bets benefits like their coveted race replays and handicapping insights while also maintaining some of the great benefits associated with Caesars Entertainment. Similar to Caesars Sportsbook, Caesars Racebook integrates their industry-favored Caesars Rewards that gives users access to exclusive offers. It will also offer its new customers a 100% deposit match bonus up to $500, redeemable upon signing up with Caesars Racebook.
“Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program,” Shapiro said.
Horse Racing Market
Caesars Entertainment has already expressed support for the horse racing industry in the past, helping mitigate some of the possible problems during this transition. It is the host of the National Thoroughbred Racing Association’s National Handicapping Championship at Horseshoe Las Vegas and plans to expand the Harrah’s racetrack and casino brand to Nebraska in the coming years. It was also named the official betting partner of NYRA’s Turf Triple Series at Belmont Park and Saratoga Race Course in January of this year.
This expansion is coming right in the knick of time as the coveted Belmont Stakes, the last leg of the Triple Crown, is right around the corner. We have seen the onslaught of several new records throughout this year’s Triple Crown, most notably Rich Strike’s victory at the Kentucky Derby followed by an annihilation of nearly all of the previous years’ wagering records at the Derby. The Preakness Stakes didn’t disappoint either – bettors there set an all-time total handle record of $99,852,653 in late May.
According to Caesars’ press release on the NYRA partnership, pari-mutuel wagering on horse racing generated an impressive $12.2 billion handle in 2021. Needless to say, Caesars Racebook should have their hands full at the Belmont Stakes.